WP3 – Crowdsourcing
WP leader: City of Amsterdam
Objectives: Turning to costumers for sourcing novel and innovative ideas is now a common practice in almost any business. Different mechanisms are used, from the organization of massive Innovation Jams, such as in the case of IBM to publicly gathering insights from customers through prizes, such as in the case of Dell, Starbucks, etc. or simply listening and providing the means for customers to contribute.